Elon Musk has been promising X’s transition into an “everything app” for some time now, but finally, we might have a breakthrough – behold X TV. An offshoot of the social media app, X TV is set to be an all-in-one entertainment app for your smart TV, bringing X’s “high-quality” content to your home.
The X overlord teased the new app via a cryptic video, debuting the new X TV logo design. With the X icon considered one of the worst new logo designs of last year, the launch of X TV was Elon’s chance to redeem himself. I’m sad to report that the result is a little underwhelming, to say the least.
Now I’m aware that for the sake of continuity, we can’t stray too far from the original logo design, but it feels like there could’ve been a little more consideration put into the new look. It seems that X (and now X TV) is caught up in the aesthetic of being edgy and fresh, and in turn, it’s giving us soulless minimalism.
Design aside, the new app is set to be an innovative form of media consumption, using tailored algorithms and AI-powered organisation to bring you the “immersive entertainment experience” that you deserve. My reservations will be held until I can make a fair judgement.
For more Elon-related news, check out why the Cybertruck’s latest design fail looks like the beginning of the end. For the logo buffs out there, take a look at the logo design quiz that has stumped the internet.
Natalie is Creative Bloq’s staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.
“We will not stop until beauty is a source of happiness.”
Personal care brand Dove has become known for its campaigns championing real people with real bodies, as exemplified by its shunning of TikTok ‘beauty’ filters. And now, the brand is targeting AI in the latest iteration of its decades-old Real Beauty campaign.
The brand announced this week that it will never use AI-generated imagery to represent “real bodies” in its ads. And in a powerful short film, it takes aim at the generic and unrealistic beauty standards depicted in images churned out in text prompts such as “the most beautiful woman in the world.” (For more great ad campaigns, check out the best print ads of all time.)
“Today, almost 9 in 10 women and girls say they have been exposed to harmful beauty content online,” Dove announces. “One of the biggest threats to the representation of real beauty is Artificial Intelligence. With 90% of the content online expected to be AI-generated by 2025, the rise of AI is a threat to women’s wellbeing, with 1 in 3 women feel pressure to alter their appearance because of what they see online, even when they know it’s fake or AI generated.”
Alessandro Manfredi, chief marketing officer at Dove, adds, “At Dove, we seek a future in which women get to decide and declare what real beauty looks like – not algorithms. As we navigate the opportunities and challenges that come with new and emerging technology, we remain committed to protect, celebrate, and champion Real Beauty. Pledging to never use AI in our communications is just one step. We will not stop until beauty is a source of happiness, not anxiety, for every woman and girl.”
Indeed, over the 20 year course of its Real Beauty campaign, Dove has repeatedly proven itself to be a force for good. From shunning AI to helping game developers code natural hair in an effort to increase diversity in video games, the brand’s inclusivity credentials continue to impress.
Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
McDonald’s, Old Spice and Corona prove the best branding is multi-sensory.
Multi-sensory branding is on the rise because of one simple human truth; consumers perceive the world using all of their senses. For a brand to succeed in the modern age, it needs to be more than meets the eye, and savvy marketers are building holistic expressions that consider what people see, hear, feel and believe.
When your messaging uses a strategic combination of visual and sonic branding, all boats rise with the tide. Visual branding works on a cognitive level, sonic assets deliver on a deeper emotional level. When they’ve been designed to work in harmony, these sensory dance partners leave a lasting impression that improves performance exponentially (see our pick of the best sonic logos).
The impact of sonic branding
Think of some of the world’s classic visual icons — the Golden Arches, Apple, AT&T’s Globe or the Corona wordmark. These brands have also developed their ecosystems to include distinct audio cues and sonic signatures. “Ba-da-ba-ba-ba” is just as evocative as the typography of McDonalds. AT&T’s “chimes” are the brand’s second most recognizable asset. Corona just launched a sonic identity that evokes beach relaxation within seconds and if you turn on a MacBook with your eyes closed you still know exactly who made it.
Yet some of the old guard still raise their eyebrows at the concept of sonic branding. Many think of it as intangible, or too good to be true despite the data showing it improves appeal, attribution and purchase intent. Some naysayers prefer a rudimentary type of “sonic branding” that only exists to score their logo animations. Unfortunately that type of waveform window dressing falls flat in audio-only environments where their visuals can’t be seen.
To be fair, if your only reference points are bad jingles or the 15 brands using the sound of a doorbell, it’s easy to assume the whole discipline is flimsy and ephemeral. It doesn’t help that a wave of music houses jumped on the bandwagon and are selling poor imitations to unsuspecting clients (“Would you like one note or two with your endcard, Madam?”)
Before I started working in the world of sonic branding, I was sceptical myself. But all that changed when I discovered the interconnected similarities between great sonic branding and the way visual brands are built.
Just as a visual identity can instantly evoke a sense of familiarity and trust, a strategically crafted sonic identity can convey authenticity, brand personality, and a variety of specific attributes. Although Sonic Logos or Mnemonics get most of the headlines, every sound or music choice a brand makes leaves a lasting impression on consumers. From advertising and apps to social, experiential and phygital.
A global brand such as American Express needs a sonic ecosystem that can span their entire customer journey. They craft every interaction from call centres, to mobile payments, to airport lounges (where they also have a branded scent). Their distinct sound and music helps Amex amplify feelings of strength, trust and a sense of adventure for their customers. When you interact with them, you feel like a part of something. You don’t live life without it.
The data
There’s also scientific backing behind that shows just how effective sonic branding can be. Many research studies show that ads with a sonic branding cue see an 850% uplift in branded attention. Consider this, if you hear a familiar jaunty whistle from across the room, you’ll probably clock it was an Old Spice commercial without paying any attention to it. In fact, that Old Spice whistle might in your head right now!
When sonic and visual elements are aligned, they reinforce one another, creating a more complete, unified brand experience. In our work with PepsiCo, we’ve seen significant uplift for their visual brand assets when sonic cues are applied. According to audio research company Veritonic, the introduction of sonic assets for the chip brand Tostitos saw a 38% increase in brand recall after only six months in market. Not only is audio a powerful tool on its own, it can actually supercharge the rest of a brand’s architecture.
How to succeed at sonic branding
When we’re partnering with brands, we ensure that elements of the strategy and discovery phase feel almost identical to visual brand building. Analysing the market, the competitors, target consumers and place in culture. Most of our clients are dipping their toes into sonic for the first time, so there needs to be an extra layer of education and it helps to compare it with development they’re more familiar with.
We become musical method actors, absorbing brand essence, purpose and personality and then translate that essence into sound. We develop concepts, emotional territories, adding instrumentation and audio design to bring a brand’s distinct, inevitable sound to life. Research adds confidence that the work is effective and will produce the desired results.
When we collaborated with Wieden+Kennedy on the global sonic identity for Corona, we needed to craft a musical expression that would be just as powerful as their other iconic assets – the flint bottle, crown logo, lime ritual, and association with the beach. We approached it as we do with every project: with the same level of rigor, craft, design and data as our W+K partners. We worked together to capture the soul of the brand, creating a system of assets that work in harmony with Corona’s brand architecture, delivering KPIs that will stand the test of time. One client said we’d caught sonic lightning in a bottle and it’s been incredible to see how quickly consumers have embraced it in campaigns all over the world.
Why it matters
So why does any of this matter? Brands need to tap into both reason and emotion because 90% of all decision-making takes place in the subconscious. Whether you’re buying a car or a candy bar, there’s a degree of emotional impulse that makes your choice just feel right. In a world where consumers are bombarded with messages from every direction, multi-sensory branding helps cut through the clutter and makes people feel something.
A holistic approach that values visual and sonic branding equally creates a lasting impression in the hearts and minds of consumers. It enables modern brands to make the leap from marketing into culture and become part of the fabric of our lives. So much so, we even start completing their sentences for them. Ba-dap-ba-ba-bah, I’m…
Unveiling the artistry: BrandPacks’ Adobe InDesign brand guidelines presentation template is something else.
A brand’s identity is its compass, guiding it through the vast ocean of consumer preferences. Every company, big or small, dreams of a unique and memorable brand image that resonates with its audience. Enter BrandPacks’ latest masterpiece – an Adobe InDesign Brand Guidelines Presentation Template that transcends the ordinary, elevating brand presentations to a whole new level.
Crafted with precision and passion, this 27-page template is more than just a set of guidelines; it’s a visual journey that transforms the mundane into the extraordinary. Let’s dive into the creative waters and explore why this template is the talk of the design town.
BrandPacks’ template is not just a document; it’s a symphony of visuals, meticulously composed to strike the right chord with your audience. The modern aesthetics and bold typography create a harmonious blend that captures attention and leaves a lasting impression. Each page tells a story, seamlessly connecting the dots between creativity and consistency.
2. Fully Customizable Magic:
Flexibility is the hallmark of a great design, and this template embodies that philosophy. With 27 fully customizable pages, it provides a canvas for your brand’s personality to shine. From colour schemes to typography, every element is a stroke on this canvas, waiting for your artistic touch. Adapt it to your brand’s unique voice, and watch it come to life.
3. Modern Elegance:
In a world of fleeting trends, timeless elegance speaks volumes. The modern look of this template is not just a passing trend; it’s a statement. The clean lines, sophisticated colour palette, and well-thought-out layouts exude a sense of modernity without compromising on the timeless essence that defines enduring brands.
4. Bold Typography, Bolder Impact:
Typography is the unsung hero of design, and BrandPacks’ template gives it the spotlight it deserves. Bold, impactful, and undeniably stylish, the typography in this template is more than words on a page; it’s a visual experience. From headers that command attention to body text that guides the reader, every word is a brushstroke in the masterpiece.
5. Uniquely Yours:
No two brands are the same, and this template understands that. It offers a unique style that serves as a starting point for your brand’s journey. Tailor it to your heart’s content, and let your brand personality shine through. The result? A presentation that reflects your brand, not a generic template.
6. Suited for Screens and Dreams:
In the era of digital dominance, the size matters – and this template gets it right. With dimensions of 1920 x 1080 px, it is tailored for screens, ensuring your brand guidelines look just as stunning online as they do in print. Seamlessly transition from boardroom presentations to online platforms, maintaining the visual integrity of your brand across all touchpoints.
In conclusion, BrandPacks’ Adobe InDesign Brand Guidelines Presentation Template isn’t just a template; it’s a design revolution. A testament to the marriage of functionality and aesthetics, it empowers brands to present themselves with flair and finesse. So, if you’re ready to take your brand to new heights, embark on this visual journey, and let the world see your brand through the lens of creativity and innovation. Brand guidelines have never looked this good.
Showcase Your Professional Story With The Game-Changing CV/Resume/Portfolio Screen Presentation Template by TemplatesForest!
Hey, trailblazers of the professional realm! If you’re tired of the same old mundane CVs and resumes, get ready to revolutionize the way you present yourself or your design portfolio with this extraordinary CV/resume screen presentation template by TemplatesForest. Crafted with precision using the wizardry of Adobe InDesign, this template is not just a document; it’s a masterpiece in 1920×1080 pixels!
Let’s talk pixels and panache. This template is not your regular 8.5×11 affair; it’s a widescreen experience, designed for those who dare to dream big. A canvas as vast as your ambitions, this template invites you to think beyond boundaries and make a statement that refuses to be ignored.
12 Pages, Infinite Possibilities
Ever felt confined by the limitations of a single-paged CV? Fear not! TemplatesForest has your back with 12 pre-designed pages that are more than just templates; they are chapters in your professional narrative. Each page is a canvas for you to paint your skills, experiences, and achievements in the most vivid hues.
Customize to Conquer
You’re not a cookie-cutter professional, and your CV shouldn’t be either. TemplatesForest understands that which is why this template is fully customizable. From colours that reflect your personality to fonts that echo your style, the power is in your hands to mold your narrative.
A Symphony of Typography
Ever heard of a CV that reads like poetry? Now you have! With bold typography that demands attention and a layout that flows like a well-composed symphony, this template doesn’t just present information; it elevates it to an art form. Your potential employers won’t just read; they’ll be captivated.
Tailored for the Mavericks
Are you a graphic designer who defies the ordinary? An architect with a vision beyond blueprints? This template is your canvas. It’s not just for resumes; it’s a portfolio waiting to be unleashed. Let your creativity run wild, and let this template be the stage for your professional opus.
Modernity Personified
In the age of digital dominance, your CV should speak the language of the times. Modern, sleek, and utterly captivating, this template is not just a piece of paper; it’s a digital experience that screams, “I am here, and I mean business!”
A Toolkit for Success
Your CV is not just a document; it’s your brand. TemplatesForest doesn’t just offer a template; it provides you with a toolkit for success. A toolkit that says, “I am not just looking for a job; I am crafting a legacy.”
Final Word
In a world inundated with ordinary, dare to be extraordinary. TemplatesForest’s CV/Resume Screen Presentation Template is not just a document; it’s your story told in pixels and panache. It’s time to break the mold, shatter expectations, and present yourself like never before.
Get ready to unleash your professional story – because mediocrity is not an option, and with TemplatesForest, neither is blending in. Your journey to professional greatness starts here. Download, customize, and let your story shine!
McDonald’s has been sneakily building a brand new spin-off restaurant with an out-of-this-world theme. The new establishment named ‘CosMc’s’, has appeared in Bolingbrook, Illinois and until now has been kept under wraps – but recent images of the new building have garnered a mixed response online.
As of now, it’s unclear how CosMc’s will compare to McDonald’s existing chains but from the theming alone, it looks like we’re in for a blast from the past. This new design is certainly a change from what we’ve seen before, but McDonald’s iconic golden arches still remain one of the best logos of all time.
As you can imagine, the design of the mysterious CosMc’s is suitably space-themed, with a deep blue exterior and McD’s yellow accents (with a cameo from the golden arches of course). The CosMc’s wordmark logo is perhaps the biggest change from McDonald’s branding, featuring retro-inspired curved text that gives the restaurant a nostalgic appearance.
If you’re familiar with the intricate world of McDonald’s lore, you may recall the classic character behind the new restaurant design. CosMc was a fleeting side character featured in various McD’s ads in the late 80s and 90s – Ronald’s extra-terrestrial pal who’s arguably lesser known than other McDonald’s characters. After the success (and trauma) of the latest Grimace shake trend, do I spy McDonald’s attempting to revive another forgotten friend?
Pictures of the new restaurant were shared by X user Iman Jalali who called it “an evil love child of a Taco Bell and a Starbucks.” Jalali seemed on the fence about the new restaurant design and fellow X users showed equal confusion, with another user questioning “What’s with the weird space theme? Feels like something out of the 1960s or something.”
It seems that amidst the mystery, this new McDonald’s spin-off is dividing the internet. We won’t know for certain what the new restaurant entails, but for now, I’m glad to see another member of the McDonald’s gang getting revived, and I pray that his return will be equally as chaotic as the great Grimace resurgence.
Natalie is Creative Bloq’s staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.
Simplify your social media game with ready-to-use templates.
In today’s digital era, social media has become an integral part of our lives. Whether you’re a business owner, a content creator, or an influencer, it’s essential to have a visually appealing and engaging social media presence. However, not everyone has the time or design skills to create stunning graphics from scratch. That’s where Adobe Stock comes to the rescue! With Adobe Stock contributor @orangeberry‘s set of simple social media post templates in Adobe InDesign, you can effortlessly elevate your online presence.
Efficient and Customizable Designs:@orangeberry‘s set of social media post templates offers a convenient solution for those seeking professionally designed graphics. Each template comes in a standard size of 1080 x 1080 pixels, optimized for various social media platforms such as Instagram, Facebook, and Twitter. These pre-made designs provide a solid foundation, ensuring your content stands out in a sea of endless feeds.
Versatile Design Options: With 12 unique templates to choose from, you’ll find a wide range of options to suit your brand’s aesthetic and communication needs. From bold and vibrant layouts to minimalist and elegant designs, @orangeberry‘s collection caters to diverse styles and content themes. Whether you’re promoting a product, sharing a quote, or announcing an event, there’s a template for every occasion.
Seamless Customization in Adobe InDesign: The templates are created using Adobe InDesign, a powerful graphic design software known for its versatility and user-friendly interface. With InDesign’s intuitive editing features, you can easily customize the templates to match your brand’s colours, typography, and imagery. Make your social media posts truly unique by adding your own photos, logos, or other visual elements that resonate with your audience.
Time-Saving Convenience: One of the biggest advantages of using @orangeberry‘s social media post templates is the time saved. By starting with a pre-designed template, you eliminate the need to start from scratch, significantly reducing the time and effort required to create eye-catching graphics. Spend more time crafting compelling captions or engaging with your audience while still maintaining a consistent and professional visual identity.
Endless Possibilities: While the templates provide a great starting point, don’t limit yourself to their original design. Use them as a springboard for inspiration and let your creativity shine. Customize the layout, experiment with different fonts, or rearrange the elements to create a design that truly represents your brand’s personality.
Having visually appealing and engaging social media content is crucial. Thanks to Adobe Stock and @orangeberry‘s set of social media post templates in Adobe InDesign, creating stunning graphics has never been easier. With customizable designs and a range of options, you can streamline your social media game and present your brand in a professional and captivating manner. Don’t let design constraints hold you back; unleash your creativity with these ready-to-use templates and make a lasting impression on your audience.
Let’s explore the boundless possibilities of AI-powered graphic design for creative professionals.
Artificial intelligence (AI) is transforming the way graphic design professionals work. By combining AI technology with creative skills, graphic designers can unlock new potential for their projects and produce amazing results. This article will explore the power of AI in graphic design and provide an ultimate guide for creative professionals looking to incorporate it into their workflow. We’ll discuss the benefits of using AI-powered tools, showcase examples of successful projects that have used this technology, provide tips on getting started with AI tools, outline challenges associated with incorporating artificial intelligence into digital graphics workflows and look ahead to future trends related to AI in graphics.
AI in graphic design and its potential for creative professionals
The potential of AI in terms of graphic design is a truly exciting concept to consider. With a combination of artificial intelligence and creative professionals, innovative designs can be created quickly and efficiently. This can provide a huge advantage when it comes to creating visuals for products, services, webpages, or ads; AI allows a designer to prototype and experiment with a multitude of different styles at a moment’s notice. By unlocking a more efficient workflow for designers, AI has the potential to nurture the creative process like never before – making graphic design more accessible and offering boundless possibilities for exploration and experimentation.
The benefits of using AI-powered tools for graphic designers
If a modern graphic designer is looking to take their creativity to a new level, AI-powered tools can help streamline the design process and maximize their potential. AI algorithms can be used to automate mundane tasks, allowing designers to focus on more important aspects such as concept development and refinement. This helps to make a project more efficient, reducing time wasted on mundane tasks that a computer can do from a few minutes to a matter of seconds. In addition, AI-powered dynamic design tools help designers create a custom look by automatically generating variations on a single theme with a few mouse clicks or voice instructions. This saves time and allows for rapid experimentation and quick iteration in finding the most stunning designs.
How to use AI tools to enhance creativity in design projects
AI tools are a fresh new way for graphic designers to add a spark of creativity and a unique quality to their design projects. By taking advantage of these technologies, designers can create a range of eye-catching visuals that captivate audiences like never before. AI tools can also be used to quickly generate multiple solutions, enhance existing graphics, and discover innovative ways to express complex ideas. As a result, merging the creative insight of a designer with the power of AI is rapidly becoming a go-to method for producing truly remarkable design projects.
Examples of graphic design tools that include AI technology
AI technology has been a game changer for graphic design software. Many of today’s popular software products include features that can generate artwork automatically and identify errors in a design.
Unleash the power of artificial intelligence with Luminar AI and transform your photos into true works of art! This intuitive image editor has revolutionized photo editing, making it easier than ever to achieve stunning results. With features designed to maximize convenience while delivering unbeatable precision, Luminar AI is the perfect tool for any level photographer.
Adobe Creative Cloud is at the forefront of AI technology, taking full advantage of it to optimize its software with a suite of tools designed for ease and accuracy. Leveraging AI, Adobe Creative Cloud helps creatives make accurate selections, automate routine tasks like retouching models in an image, or even recognize and save searchable keywords from a video clip. Creative professionals can explore a limitless range of possibilities with AI-powered apps within Creative Cloud – from quickly editing and organizing large volumes of photos to creating complex 3D artwork.
By incorporating Generative AI into Adobe Express, both experienced and inexperienced creators can reach their creative goals. Rather than having to scour for a template that already exists, users of Express will be able to generate one with ease by providing a simple prompt. With the help of Generative AI, they’ll then have the ability to add an object or create unique text effects based on what they’re envisioning – while still keeping full control over it all! The Adobe Express tools are also perfect for editing images, and applying colours and fonts; guaranteed to get you closer to your dream poster, flyer, or social media post without fail.
So far, Artificial Intelligence-driven generative systems have been mainly utilized in the realm of image creation. Nonetheless, I think that this technology also has the potential to benefit creatives who work across different disciplines such as 3D design, texture development, and logo making among others.
Innovative AI capabilities also mean users don’t have to worry about spending hours continuously tweaking and optimizing pieces of artwork, with feedback generated quickly and realistically. For those looking to experience just how powerful ai-powered graphic design can be, there is a range of different software options available that offer the best of both worlds – human creativity coupled with tech’s precision.
Tips on getting started with using AI-powered tools in graphic design
With AI-powered software becoming increasingly more accessible and advanced, now is a great time to get familiarized with utilizing ai in your graphic design projects. Different ai applications can simplify complex art tasks, speed up the workflow processes, and ensure a better quality end product. It might seem like a daunting task to learn the ins and outs of a new piece of software, but with a little dedication, it doesn’t have to be overwhelming. Seek out online tutorials that will guide you on how to use AI software, look for community groups that build awareness of the latest advancements in AI technology or even see if your colleagues already have an experience that they can share!
The challenges associated with incorporating artificial intelligence into graphic design workflows
AI technology has the potential to revolutionize the graphic design industry. AI promises automated assistance for tedious tasks, freeing up valuable time for creators to focus on more creative objectives. Yet, AI’s complexity and ever-evolving nature present unique challenges when it comes to its incorporation into graphic design workflows. AI requires a thoughtful marriage between human creativity and AI capabilities in order to maximize AI’s intended benefits. Thus, incorporating AI into graphic design can be a daunting endeavour that requires careful planning and consideration of resources in order to ensure success. However, this challenge is an exciting opportunity as it provides an avenue for design professionals to further hone their creative problem-solving skills while continuing to explore the possibilities AI holds for the future of graphic design.
Future trends related to AI in digital graphics
AI is revolutionizing digital graphics, and it’s only going to become increasingly influential as we look toward the future. AI can be used to create photorealistic 3D models in various fields, like architecture, engineering, and game design, with greater speed and accuracy than ever before. AI-driven AI solutions are also helping to enhance existing projects without being overly intrusive or disruptive. Furthermore, AI tools are providing a much more intuitive user experience for graphic designers: AI can automate optimization processes, meaning tasks that usually took hours of manual tweaking can now be handled in seconds. AI is not just making our lives easier; it’s pushing forward the potential of digital graphics in ways never before imagined!
Header image via Adobe Stock contributor @Jackie Niam. Do not hesitate to find inspiring projects from all over the world in the Graphic Design category on WE AND THE COLOR.
It can sometimes feel like big brands all are all working from the same design playbook. There was a time not so long ago when pretty much every brand used the same gangly-armed cartoon people (a style officially known as ‘Corporate Memphis’). So it’s refreshing that Netflix’s latest visual identity steers clear of tech’s obsession with one-dimensional vectors in favour of something much more cinematic.
The brand has unveiled a set of new iconography designed by Koto Studios, and not only does it lean in to the brand’s existing colour scheme, but it’s also just plain fun. (Looking for more design inspiration? Check out our roundup of the best logos of all time.)
(Image credit: Koto Studio)
Koto (opens in new tab) says it was tasked to inject the language of cinema into the Netflix product experience. “We evolved their previous system by connecting iconography, typography, and illustration to roots within the cinematic universe, referencing effects and techniques reminiscent of the film-making process—in a way that feels immediately Netflix.”
The new illustrations are delightful (Image credit: Koto Studio)
At the centre of the new visual language is a series of illustrations depicting (often surreal) objects in a delightfully vapour wave palette of purples and reds. Compared with all that Corporate Memphis (opens in new tab), this looks positively cutting-edge, even though the aesthetic is deliberately retro.
“We steered clear of the over-saturated, over-done, one-dimensional approach to graphic language typical of the tech and streaming worlds,” Koto says, “by defining a style that speaks to film enthusiasts, and feels inherently Netflix while remaining true to their core values: pioneering, welcoming, and always stimulating.”
We’ve seen enough ‘Corporate Memphis’ over the last few years (Image credit: Mitchell Wakefield on Twitter)
Along with the illustrations, the new visual identity includes more varied sizes and weights of the company’s Netflix Sans typeface, designed to “remain legible in functional applications, and flex to bold, cinematic title cards, genre-specific, or thematic comms.”
It’s certainly refreshing to see a big tech brand opt for a different visual style. Much like Burberry’s latest rebrand, Netflix’s new look is both retro and futuristic at the same time.
Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).
Are you wondering what the top graphic design trends will be in 2023? We tell you!
The graphic design industry is ever-changing and keeping up with the latest trends can be tough. But, if you want to stay ahead of the curve, it’s important to know what’s popular in the design world. That’s why we’ve put together a list of the top 20 graphic design trends that we think will be big in 2023. From neon colours to vintage graphics, there’s something for everyone on this list!
So, without further ado, here are the top 20 graphic design trends for 2023:
1. Neon Colours
Retro-futuristic poster templates with neon colours by Adobe Stock contributor Diana Hlevnjak, aka Polar Vectors.
Neon colours are making a comeback in a big way and they’re perfect for graphic design. They’re bright and eye-catching, and add a touch of fun to any design. Neon colors are perfect for logos, flyers, posters, and other marketing materials. That’s right – those garish, eye-catching shades that were once reserved for birthday parties and bowling alleys are now being used in everything from corporate designs to magazine covers. So what sparked this neon revival? Some say it’s a reaction to the muted tones of the digital age, while others believe that designers are simply looking for new ways to stand out in a saturated market. Whatever the reason, there’s no denying that neon is one of the hottest trends in graphic design right now.
So if you’re looking to add a little pizzazz to your next project, don’t be afraid to reach for the neon crayons. Just don’t be surprised if your clients ask you to tone it down a bit.
Minimalist design is all about simplicity and clean lines. This trend has been popular for a few years now and it shows no signs of slowing down. It’s simple, clean, and modern, making it a great choice for branding, marketing materials, packaging, and web designs. If you want to create a modern and stylish graphic, opt for a minimalist design.
3. Bold Typography
Brixton SVG typeface, a hand-printed bold font family by Ellen Luff.
Bold typography is another great way to make your graphic design stand out. Use large, eye-catching fonts to grab attention and add impact to your design. Just be sure not to use too many different font styles in one graphic, as this can look cluttered and confusing. From street signs to movie posters, this style of lettering is everywhere you look.
4. Vintage Graphics
1950s retro-style vintage ad templates for Adobe Illustrator and Photoshop created by DISTRICT 62 STUDIO.
Vintage graphics are making a big comeback in the design world. If you’re looking for a graphic that has a retro feel, consider using vintage graphics. By pairing vintage illustrations with modern fonts and layouts, designers are able to create stunning visual effects that are both nostalgic and contemporary. This trend is also evident in the resurgence of vintage-inspired logos and brand identity designs. As more businesses seek to create a unique and memorable brand identity, vintage graphics are becoming an increasingly popular design element. With their ability to evoke a sense of history and nostalgia, vintage graphics are sure to remain a popular trend in the world of graphic design. You can find some great vintage graphics online or hire a graphic designer to create something custom for you.
5. Geometric Shapes
Abstract geometric poster templates with flat pattern design elements by blackcatstudio.
Geometric shapes are simple, yet effective, and they can add interest to any graphic design. Use basic shapes like circles, squares, and triangles to create patterns, or use more complex shapes to add depth and dimension. In recent years, we have seen a resurgence of geometric shapes in both web and print design, and it shows no signs of slowing down. While some geometric shapes are more playful, others can be used to create a more serious or sophisticated look. No matter what your style, there is a geometric shape that will suit your needs. So go ahead and embrace the trend!
Natural hand-drawn elements add a personal touch to any graphic design. Whether you use simple sketches or more complex illustrations, hand-drawn elements can add a unique touch that sets your graphic apart from the rest. If you’re looking for a way to add hand-drawn elements to your graphic, there are many resources online that you can use. You can find free clip art and illustrations, or hire a graphic designer to create something custom for you. Just be sure to keep the overall look of your graphic consistent with the overall style of your design.
Unlike traditional color schemes, which use three or more colors, duotone schemes rely on just two tones. This minimal approach can create a sleek and sophisticated look, perfect for brands that want to convey a sense of sophistication and style. This trend adds a bit of interest to any design without using too many colors.
8. Metallic Colors
Meiji, a multi-print effects Photoshop mockup by Studio Yorktown.
Metallic colors are shiny and eye-catching, making them perfect for graphic design. Use metallic colors to add a touch of luxury to your graphic or to make it pop against a plain background. From shimmering gold to rich bronze, these colors add a sophisticated style to any design.
So what is negative space in graphic design? It is the empty space around and between the subjects in a graphic. This trend is all about using negative space creatively to add interest and impact to your design. It’s a minimalistic approach that has been gaining popularity in recent years, as more and more designers strive to create clean and sophisticated designs.
Using animated graphics is a great way to add movement and interest to your graphic design. Everywhere you look, from advertisements to websites to social media posts, businesses are using animation to capture attention and stand out from the competition. And it’s not just small businesses; even major brands are using animated graphics to communicate their messages. While some may dismiss animated graphics as a passing fad, there’s no denying that they are an effective way to engage audiences and deliver information in a memorable way. You can hire a graphic designer to create a custom animation for you or use free resources online to create simple animations.
Infographics are a great way to present information in a visually appealing way. As a society, we are constantly inundated with information. In the age of the internet, we have access to more data than ever before, and it can be overwhelming to sift through everything and find what we’re looking for. This is where infographics come in. An infographic is a visual representation of data or information, and they have become increasingly popular in recent years as a way to quickly and easily communicate complex ideas. For graphic designers, infographics offer a unique challenge, as they must distill a lot of information into a single, visually-appealing image. As infographics continue to grow in popularity, we can expect to see more designers experimenting with this trend.
Nothing new but icons are simple, yet effective, graphic elements that can be used to represent different concepts or ideas. You’re probably thinking, “Icons are so overdone. Everyone is using them.” But that’s exactly why they’re such a popular graphic design trend right now. Icons are eye-catching and easy to understand, making them perfect for grabbing attention in a crowded marketplace. And because they’re so versatile, they can be used in a variety of ways to communicate your brand’s unique identity. So if you’re looking for a way to make your mark, consider using icons in your next design project.
13. Photo Manipulation
Photo manipulation effects for Adobe Photoshop by Pixelbuddha.
The creative task of photo manipulation is the process of manipulating images to create a desired effect. This graphic design trend is perfect for those who want to add a bit of creativity to their work. There are many different techniques that can be used in photo manipulation, so it’s a great way to experiment with your graphic design.
Vector graphics are computer graphics that are created using mathematical objects called vectors. They can be transformed to any size without loss of quality. Sure, vector graphics are nothing new in the design world but the clean and modern style is currently very popular and can be found across any type of media ranging from print to the web.
90s design was all about big bold statements. From chunky die-cut shapes to DayGlo colors, 90s designers had a knack for making an impact. And while some 90s trends have since fallen by the wayside, others are currently making a comeback. So what makes 90s design so special? Part of it has to do with the fact that 90s designers weren’t afraid to experiment. They pushed boundaries and challenged convention, creating a style that was both eye-catching and forward-thinking. But 90s design also has a certain sense of nostalgia about it. Whether you love it or hate it, there’s no denying that 90s design is here to stay.
One of the latest trends in graphic design is the use of grain and noise textures. These textures can add a sense of depth and realism to your design, and they can also be used to create a vintage or distressed look. Grain and noise textures are often used in conjunction with other effects, such as halftone dots or overlays. When used correctly, they can help to create a cohesive and visually arresting design. However, like all trends, grain and noise textures should be used sparingly, as too much of either can quickly become overwhelming. So if you’re looking to add a little grain or noise to your next project, be sure to use it judiciously.
In the world of graphic design, experimental typography is having a moment. This trend involves pushing the boundaries of typefaces to create unique, eye-catching designs. While experimental typography has been around for decades, it has recently gained popularity thanks to the rise of digital design tools and social media. As a result, experimental typography is now being used by everyone from major brands to small businesses. And while not everyone is a fan of this trend, there’s no denying that experimental typography can be incredibly effective when used correctly. So if you’re looking to add a touch of personality to your next project, don’t be afraid to experiment with your typography.
It’s no secret that computer-generated graphics are becoming increasingly popular. Once relegated to the world of science fiction movies and video games, computer-generated graphics are now being used in everything from advertisements to product packaging. And it’s easy to see why. With their ability to create realistic images and text effects, computer-generated graphics offer designers a lot of flexibility. Plus, thanks to advances in technology, computer-generated graphics are becoming more and more realistic all the time. As a result, we’re likely to see even more computer-generated designs in the coming years.
3D elements are nothing new. In fact, they’ve been around for centuries in the form of sculptures and other art forms. However, 3D design is now starting to make its way into the world of graphic design, and it’s definitely making a splash. Thanks to advances in technology, rendered 3D elements can now be created with ease, and they offer a unique way to add depth and interest to any project. From logos to illustrations, 3D elements are becoming increasingly popular, and it’s easy to see why. If you’re looking to add a touch of dimension to your next project, don’t be afraid to experiment with 3D design.
These days, serif fonts are all the rage in the world of graphic design. And it’s no wonder why! These traditional fonts convey a sense of sophistication and elegance, making them perfect for luxury brands or high-end businesses. But you can also use serif fonts to add a touch of stylishness to more down-to-earth designs. So whatever your project may be, don’t be afraid to add a little serif flair. After all, that’s what all the cool kids are doing these days.
