Come on Elon, your new X TV logo could have been great

Why so bland?

Elon Musk has been promising X’s transition into an “everything app” for some time now, but finally, we might have a breakthrough – behold X TV. An offshoot of the social media app, X TV is set to be an all-in-one entertainment app for your smart TV, bringing X’s “high-quality” content to your home.

The X overlord teased the new app via a cryptic video, debuting the new X TV logo design. With the X icon considered one of the worst new logo designs of last year, the launch of X TV was Elon’s chance to redeem himself. I’m sad to report that the result is a little underwhelming, to say the least.

Now I’m aware that for the sake of continuity, we can’t stray too far from the original logo design, but it feels like there could’ve been a little more consideration put into the new look. It seems that X (and now X TV) is caught up in the aesthetic of being edgy and fresh, and in turn, it’s giving us soulless minimalism.

Feature Image Credit: X

By Natalie Fear

Natalie is Creative Bloq’s staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.