By Rooney Reeves.
In the highly-digitized world, we are living in, we often hear about content marketing. But what exactly is content marketing? Content marketing is a strategic marketing approach, focused on building and distributing relevant, consistent, and valuable content to draw and retain a clearly defined audience, and the ultimate goal is to drive profitable customer action.
Content is king, and website development today entails building websites and web apps with high-quality content. The most experienced successful brands and marketers already are vouching for that by developing powerful and unique content marketing campaigns. Unlike traditional marketing, content marketing costs 62 percent less and provides as many results when it comes to leads and traffic.
Business organizations seeking services of web developers, such for instance a PHP web development company that builds web solutions using PHP are doing so to boost their marketing strategies and to stay on the competitive edge. Unquestionably, content promotion strategies are popular and insanely effective in today’s marketplace. Whatever business vertical you are in, you could leverage content to develop a robust brand reputation, boost brand awareness, and boost ROI.
There are content marketing strategies that help drive more traffic to your website. What are these? Let’s find out.
Proven Content Marketing Strategies to Drive More Traffic
Build Astounding Content for a Very Distinct Audience
A content marketing campaign to be successful demands a lot of things. The most critical, however, is you have to take into account the concerns of your target audience. Put simply, you should recognize and understand the characteristics, behavior, needs, mindset, desires, issues, and habits of your audience.
If you’re to deliver value, then you must certainly know that your content would bring something new, something that your audience could hardly find somewhere else. The most essential element of SEO is keyword research. Look for the keyword and phrases that your audience uses in search engine queries.
Build content around these phrases and words to boost your rankings. When researching a keyword, look for long-tail phrases and keywords to bring in more relevant traffic. It would also be helpful to include keywords that are semantically related.
These are words and phrases that conceptually relate to one another. Some free keywords to help you include:
- Keyword Tool Dominator
- Google Search Console
- Keywords Everywhere
- Rank Tracker
- Google Ads Keyword Planner
There are also other on-page and off-page factors, which impact your SEO aside from your content, such as:
- backlinks
- inbound links
- site architecture
Networking and Guest Posting
Aside from engaging in a web development company, one of the most reliable ways of boosting awareness of your brand and blog traffic is guest posting. Guest posting first off enables connecting with niche authorities who possess an established database of customers and followers already. Effective guest posting secondly generates direct traffic.
You nonetheless have to target the right blogs, which target a similar audience, you should share content that amazes your audience, and you also have to link back to your website properly so that readers would feel enticed to click on your CTAs or call-to-action buttons. Guest posting provides an opportunity for you to connect with other same-minded people. All kinds of fruitful relationships could arise since you could share links, knowledge, and opportunities with your network group.
Segment the Audience and Build Various Landing Pages
Intelligent content marketing isn’t done randomly. Effective marketers segment their audiences following their various needs, including product needs, solution needs, and more. Segmentation is necessary simply because some of the visitors to your site are not customers, but some of them are.
Your content thus couldn’t be relevant to all your visitors since they have various needs and are at different stages of the sales process. Thus, as an example, the content you develop to boost brand awareness is wasted basically on people who have purchased one of your products already. The easiest way of segmenting the audience is through developing particular buyer personas.
Q&A Marketing and Forum Marketing
Q&A platforms and industry forums, such as Quora are goldmine content marketing channels. These sources, if properly leveraged, could drive plenty of traffic back to your website. Depending on your industry and the target audience, you have to identify the most relevant boards, which people use in discussing different topics.
There are different discussion forums, depending on the products and services you are selling. Study these forums and make certain that your ideal customers spend time there. The next thing to do is to build a branded profile that features the name and logo of your brand.
Forum marketing is all about interacting and providing effective solutions to people’s problems. Provide relevant advice, engage in relevant discussions, and use your signature in sharing important links back to your landing pages. The more helpful you are, the more leads and traffic you will generate over time.
Master One Social Network yet be Present on all the Others
Billions of people on earth today are active social media users. If you think about it, nearly half the population is using social media for different reasons. This tells you that social media isn’t a should anymore, but has become a must for every kind of business, enterprise, or blog.
Social media and content marketing are interconnected. One completes the other and vice versa. The perfect place for you to develop brand exposure, build meaningful relationships, and gather relevant leads is social media.
Whether you’re promoting content on social channels, you need to identify the most preferred social network by your target audience. Determine what communications channels they use, where they hang out, and how do they spend their time on social media. Quality over quantity is always the best, thus decide on the social channel you should focus more on.
Repurpose, Update, and Link to Old Content
Do not forget old content, especially if it’s evergreen and qualitative. Rather, you should update it, repurpose it and remind it throughout your newest blog posts. Simply, updating your content means adding new visual content, information, and new twists to make it more extensive.
Content update often could boost your search engine rankings, since crawlers revisit the pages and detect changes, which have been modified. Linking back to your past blogs is another effective way of boosting traffic and reputation to your brand. By adding internal links, which resolve various problems and needs, your target audience gets to spend more time on your blog, become familiar with your value proposition, style, and products.
Content repurposing involves modification to its media type. You could turn text into slides, audio, videos, infographics, and the other way around. As soon as you have numerous versions of the same value and information, share it via the various content channels.
For Better Results, Leverage Professionals
Content marketing is demanding. If you want to stay ahead of the competition and overshadow your competition, then the quality of your content should be great all the time. Keep in mind that a great entrepreneur, webmaster, or marketer is not a good writer or editor all the time.
In these instances, considering partnering with professionals. Aside from saving time and money, the quality of your article would be consistently written and preserved. There are several platforms where you can find talented freelancers.
Before contacting them, however, make certain that you build the profile of an ideal writer. Mention knowledge, experience, and skills requirements, and allow these services to find the perfect match.
Conclusion
Although technology and the internet continue to evolve, the main principle remains the same. Develop a content marketing strategy based on reliable data for a satisfactory and seamless customer journey.
