By Matthew Gibbons
Digital marketing fact number one: 63% of all shoppers research products and services online before buying them. For that reason, your business’s online marketing game needs to be top-tier — otherwise, you’ll never persuade anyone to buy from you.
Online marketing includes various strategies and tactics, so it can be challenging to know how you should invest your budget. To help you plan and launch your campaigns, along with the strategies you’ll use, we recommend looking at key marketing statistics.
That’s why we’ve compiled this list of digital marketing facts to give you greater insight into the workings of your campaigns, and help you make decisions for your marketing strategy. Each advertising statistic on this list can help clue you in on the best practices for your online marketing.
Read on to learn some of the most valuable online marketing information available. Then subscribe to Revenue Weekly to receive more digital marketing facts and tips from the agency with over 20 years of experience!
18 insightful marketing statistics
As more and more businesses have picked up digital advertising over the years, they’ve generated a goldmine of online marketing data. For this post, we’ve picked 17 of the most insightful marketing statistics out there and divided them across five strategies:
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media marketing
- Web design
- Email marketing
Keep reading as we walk through each strategy’s most compelling statistics!
Search engine optimization (SEO)
One of the most valuable digital marketing strategies is search engine optimization (SEO), which involves formatting your web content to rank in Google search results. Here are some statistics to help you get off to a strong start with your SEO!
- 93% of all online experiences begin with a search engine.
With so many people using search engines, SEO has the potential to reach an enormous audience, making it an exceptionally valuable strategy.
- As of May 2021, 69% of all smartphone search traffic is conducted through Google.
While you can market through more than one search engine, Google should be your primary focus.
- 95% of all search traffic goes to the first page of Google search results.
Ranking high in search results is critical. If you’re not on page one, you won’t get much traffic!
- As of January 2020, 96% of all Google searches are four or more words long.
When you target keywords in your SEO, try to aim for long-tail keywords — that is, keywords that are several words long.
Pay-per-click (PPC) advertising
Here are some informative PPC advertising statistics to know!
- 60% of users can’t tell paid search ads apart from organic results.
This statistic makes it clear that the paid search tag doesn’t deter users from clicking on it. PPC has the potential to be just as effective as organic results at driving traffic.
- The top three paid ads in search results earn 41% of all clicks.
Like with SEO, you want your PPC ads to rank as high as possible. For that reason, you can benefit from maximizing your Ad Rank.
PPC ads are excellent at driving conversions. But even when users don’t convert, they still may become more familiar with your brand due to your ads.
Social media marketing
In today’s world, social media is one of the best spots to find new customers online. By posting organic content from your business account and running paid, in-feed ads in the meantime, you can spread awareness of your brand and engage users like nowhere else on the Internet.
Here are four meaningful social media facts to keep in mind as you craft your campaigns!
- Seven out of ten Americans use at least one social media platform.
A significant majority of Americans now use social media, meaning you can reach quite a large audience by marketing there.
- The average user spends 28% of their Internet time on social media.
Not only are there large numbers of users on social media, but they spend a lot of time there — making it the ideal place for you to advertise.
- 77% of users buy from the brands they follow on social media.
When you post engaging content and gain followers on social media, it often results in more conversions and higher revenue.
You can find people of all ages on social media, but if you’re marketing primarily to a young audience, Instagram might be the best platform for you to use.
Most of your online marketing ultimately leads users back to your website. That means your site is a critical part of your marketing, and for you to drive any conversions, you must optimize your web design.
Here are a few statistics to give you some web development insights!
- 94% of online first impressions stem from web design.
Even if every other aspect of your marketing is excellent, web design is so influential that a poorly-designed page can outweigh everything else — so make sure your web design is top-notch.
Mobile-friendliness is important for many reasons, but one such reason is that a responsive site will generate far more return traffic.
- 83% of users expect websites they visit to load in three seconds or less.
Aim to optimize your page load speeds. If they’re too slow, many users will hit the “back” button, and you’ll lose any shot at converting them.
Email marketing is one of the best strategies out there since it allows you to remarket to your audience. You can get users to sign up for your emails on your website and then send them newsletters or special discounts.
Here are some valuable pieces of online marketing info about email marketing!
- 58% of all adults check their email first thing in the morning.
Most people keep up with their email regularly, making it an excellent resource for marketing to them.
- You can boost your email click-through rates (CTR) by 300% when you use video.
Including video content in your emails makes them more engaging and has the potential to boost your conversions.
- Users are 26% more likely to open emails that use personalized subject lines.
Emails are fantastic tools for personalization. If you have people submit their names and their addresses when they sign up for your emails, you can set up your emails to address each subscriber by name.