By
Looking for more people to reach with your Facebook ads? Wondering how to find new Facebook audiences to target?
In this article, you’ll learn how to research and test interests that yield new Facebook ad audiences.
#1: Brainstorm a List of Interests
If you don’t have a customer persona to work from, the first step toward finding new audiences interested in what you have to offer is to create a control profile that incorporates key demographic characteristics of your ideal client.
This control profile will be the same for all of the audiences you create. If you’re offering a free set of styled stock images, for example, your list might look like this:
Demographic Control
- Age: 35-55
- Gender: Female
- Country: United States
- Employment: Social Media Marketer
Now it’s time to come up with a list of things your ideal client might be interested in. Consider topics such as hobbies, influencers, TV shows, tools, and other areas you think your clients might follow or pay attention to. Your extended interest list might look like this:
- Hobbies: Photography
- Social Media Influencers: Social Media Examiner
- Shows Watched: Shark Tank
- Tools: Mailchimp, Convert Kit, Click Funnels
Once you have this list, you can work outward to discover new audiences to target.
#2: Mine Facebook Audience Insights
Facebook has a lot of information about the users of its platform, and you can tap into that knowledge to improve the targeting of your Facebook ads.
Log into Ads Manager and select Audience Insights from the menu under the Plan section.
