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News February 18, 2026

Propinquity: A Hidden Engine for Earning Preference as a Service Brand

By Perri Richman “Propinquity” is a wonderfully odd word that feels out of place in everyday language and perfectly at home in sociology or…

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News February 18, 2026

Marketing Teams Got Smaller In 2025 Even As Hiring Expanded, New Study Shows

By Allwork.Space News Team A new analysis of job postings shows marketing listings dropped 8.2% in 2025 — even as the number of hiring…

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News February 17, 2026

Instagram and X have an impossible deepfake detection deadline

By Jess Weatherbed Platforms have until February 20th to start labelling all AI-generated or manipulated content. The best methods we currently have for detecting…

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News February 17, 2026

How Porsche And Ferrari Borrowed The Same Horse For Their Two Different Car Companies

BY ROHAAN SAKRANI There are plenty of car brand logos with hidden meanings, but the reason why Porsche and Ferrari both use a horse…

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News February 16, 2026

Out-of-home advertising: The unsung hero of brand-building?

By Dan Bayford Dan Bayford of Posterscope (part of Dentsu) argues that out-of-home ads are still undervalued in the brand builder’s toolkit. Is out-of-home…

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News February 16, 2026

Meeting the 2026 shopper: building value in a shifting market

By TELUS Agriculture & Consumer Goods The rules for consumer packaged goods have changed. For the past 13 years, TELUS Agriculture & Consumer Goods has tracked the…

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