By Ian Shepherd For years, podcasting sat on the side-line of media buying, perceived as niche, hard to measure and reserved for the brave.…
By Kathryn Lundstrom Publicis has had a leg up the data wars so far, but Omnicom’s acquisition of IPG, closed earlier today, puts it in a…
By Brian Steinberg There are plenty of sports on the TV and streaming schedules, but could there be a better way for advertisers to play this game?…
By David Doty One might well wonder if, at this point, OpenAI is less a company than an ongoing marketing event with UFC type…
By Jeff Cohen A new study published in Marketing Science has found that some of the most widely considered online advertising safety and fairness policies may actually…
By Tom May When your brand is built on being number one, finishing second isn’t just a problem, it’s a complete identity crisis. Some products…