By Ben Schoon YouTube is adding a new format for ads on your TV which shows up when you pause the video, and that’s…
By Trinity Taylor Trinity Taylor, a Gen Z account manager at Lucky Generals, warns the industry not to underestimate the ingenuity of the supposed…
By Sarah Perez Elon Musk’s plan to reduce X’s dependence on advertising revenue by increasing paid subscriptions is still not taking off. According to…
By Ian Shepherd Picture this: You’re scrolling through your favourite social media app, watching a video of your go-to creator showcasing a product. With…
By Julian Horsey Imagine walking down a bustling street, surrounded by a sea of signs and symbols, each vying for your attention. Among them,…