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News July 12, 2017

The state of programmatic advertising

By Yuyu Chen Programmatic advertising has gotten a lot of bad press this year, what with news about ad fraud, the YouTube ad boycott and…

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News July 12, 2017

Facebook launches UK initiative to counter online extremist material

Sourced from Reuters. Facebook Inc is launching a UK program to train and fund local organizations to combat extremist material online, as internet companies…

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News July 11, 2017

Now Available…The First Mobile Marketing Chatbot That Knows Your Return On Ad Spend

Tunebot provides mobile marketers with an automated tool for interacting with their advertising spend data. By MediaStreet Staff Writers Marketing company TUNE has announced…

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News July 11, 2017

Mastering the six steps of brand engagement

By Bulldog Reporter Brands that successfully connect with a consumer’s core values are significantly more likely to set a foundation for brand fidelity, advocacy, evangelism…

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News July 11, 2017

Google will stop scanning your Gmail messages to sell targeted ads

By Nick Statt Google will stop its long-standing practice of scanning the contents of individual Gmail users for advertising purposes, the company announced in…

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News July 11, 2017

At Cannes, advertisers are still hunting for an alternative to Google and Facebook

By Kurt Wagner     Plus new attendees, two ways to look at live video and a Snapchat-branded Ferris wheel. The biggest spenders and personalities…

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