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News May 16, 2017

Heineken just put Pepsi to shame with an ad that actually makes people think

By Samantha Grasso It’s not often you’ll walk into a bar ready to have your views challenged by a total stranger. But in a…

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News May 16, 2017

WPP to cut Sir Martin Sorrell’s pay in bid to calm investors

By Mark Sweney UK’s best-paid chief executive could receive smaller package of about £15m after earning more than £200m in four years. Sir Martin…

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News May 16, 2017

A Modern Guide to Social Media Content Marketing, Part 5: Instagram

Opinion: The most successful Instagram accounts have a recognizable style By Ulrik Bo Larsen This is the fifth and final installment in a five-part…

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News May 15, 2017

There is Now a Film Festival for Movies Filmed on a Mobile Phone

By MediaStreet staff writers Huawei’s annual Mobile Film Festival is now accepting submissions. The mobile film festival hopes to inspire movies which are made…

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News May 15, 2017

Google made ‘literally thousands and thousands of calls’ over YouTube’s ad problems

By  Shona Ghosh Google had to do some serious damage control with agencies and advertisers after its YouTube hate speech debacle. According to CEO…

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News May 15, 2017

How To Create Headlines That Get More Clicks and Conversions

By Marina Robertson. Before people start reading articles online, they need to read the headline first. If they are interested, they will click the…

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