By Matt Southern Google AdWords is improving Quality Score reporting by adding three new optional columns to the Keywords status tab, as well as…
By Demitra Fields. Just like the everyday social media user, a successful brand should have its own story and personality. Brand storytelling, when done…
So who is the most followed icon? By MediaStreet Staff Writers. Burson-Marsteller’s Twiplomacy study is an annual global survey of how world leaders, governments…
By Kent Huffman. Image: As with all relationships, social media relationships must be earned PHOTO: John Loo When Facebook and Twitter arrived on the…
By Cornelia Cozmiuc. It seems like the digital marketing community started to rave about “dwell time”. There is a lot of controversy on forums,…
By Elizabeth Lefelstein. As the landscape of Ecommerce evolves, so do digital marketers’ specializations in order to stay relevant, visible, and engaging to consumers.…