By Kristen Dolan Over the course of this year, I’ve helped brands navigate seismic industry changes, from Oracle’s departure from the advertising business to…
By Adrian Falk You can grow your business without breaking the bank — here’s how. After running my own advertising and PR company for…
By Ben Schoon YouTube is adding a new format for ads on your TV which shows up when you pause the video, and that’s…
By Trinity Taylor Trinity Taylor, a Gen Z account manager at Lucky Generals, warns the industry not to underestimate the ingenuity of the supposed…
By Sarah Perez Elon Musk’s plan to reduce X’s dependence on advertising revenue by increasing paid subscriptions is still not taking off. According to…
By Ian Shepherd Picture this: You’re scrolling through your favourite social media app, watching a video of your go-to creator showcasing a product. With…