BY STEVE STRAUSS These are not your father’s newsletters. There was a TV commercial in the late 1980s in which Oldsmobile tried to reintroduce…
By Peyton Bigora Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the personal data…
By Jerri Ledford With the holiday season right around the corner, communicating with customers is more important than ever Small and medium businesses need to…
By ELIZABETH DANZIGER It’s all about your subject line. Even the most compelling email content is worthless if it’s never opened. Mastering the art of…
By Russell Cargill Table of Contents Choosing the Right Mass Email Platform Limitations of Mass Emailing Risk of Being Marked as Spam Legal Compliance…