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Uncategorized September 24, 2024

The US could forcibly break up Android, Chrome from Google

By Aamir Siddiqui The US Department of Justice is exploring a couple of remedies, and it could possibly suggest a couple of them on…

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Uncategorized September 24, 2024

Remember, tech needs marketing more than marketing needs tech

By Mark Penn, Stagwell’s Mark Penn asks why marketers have such a problem with emerging tech, both trades share a timeless and unbreakable bond. Investors…

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Uncategorized September 23, 2024

How Influencers Can Drive Consumer Purchasing Behaviour

By Michael Kuzminov Influencer marketing is one of the best forms of digital advertising today. Companies of all kinds are harnessing influencers’ immense sway…

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Uncategorized September 23, 2024

Allbirds CMO on why brand building is key to company’s turnaround plan

By Peter Adams A campaign promoting a new Tree Glider shoe is part of the sustainability minded marketer’s bigger push into awareness-driven tactics. The…

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Uncategorized September 20, 2024

How To Create A Successful Marketing Plan

By Jennifer Simonson The difference between a flourishing business and a floundering business often comes down to an effective marketing campaign. This is especially true…

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Uncategorized September 20, 2024

The growing dystopian AI influencer economy

By Theara Coleman, This month, U.K.-based online creator platform Fanvue announced the top ten finalists of the inaugural “Miss AI” beauty pageant, and none of them…

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