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Uncategorized September 19, 2024

The retail media boom has created new roles, requiring new skillsets

By Leah Sallen, Retail media is a lucrative, but complex, space to navigate. That’s why you need a commerce media specialist, says Leah Sallen at…

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Uncategorized September 19, 2024

The Era Of Digital Overload: How Marketing Is Going Back To Fundamentals

By Krishan Arora Digital marketing technology and consumer behaviour are both evolving at a rapid pace we’ve never seen before. Consider Moore’s Law (that the…

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Uncategorized September 18, 2024

4 Ways to Transform Your Marketing Strategy With an Effective Online Presence

By Joel Comm If your marketing strategy isn’t working, your online presence may be the issue. These tips can help improve brand awareness and website…

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Uncategorized September 18, 2024

Generative AI Apps Such As ChatGPT, Claude, Llama, And Others Appear To Surprisingly Have A ‘Shared Imagination’ That Could Vastly Impact The Future Of AI

By Lance Eliot In today’s column, I continue my ongoing analysis of the latest advances and breakthroughs in AI, see my extensive posted coverage…

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Uncategorized September 17, 2024

Strategic Partnerships And Branding: Leveraging Brand Partnerships For Mutual Growth And Expansion

By Tony Ambroza Partnering with other brands is one of the best strategies for young businesses to gain exposure, reach new consumers and strengthen…

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Uncategorized September 17, 2024

3 Advertising Tips for Successful Small Business Marketing in 2024

By Steve Olenski There is an abundance of resources available to help small business marketers successfully advertise to their target audiences. The Gist Resourceful tools. Utilize…

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