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News May 24, 2024

How frictionless experiences can grow loyalty

By Kristen Doerer Ease of use stands out as a particularly strong loyalty driver when evaluating a good brand experience, a Mailchimp survey found.…

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Dove rejects AI beauty standards in powerful new campaign

By Daniel John “We will not stop until beauty is a source of happiness.” Personal care brand Dove has become known for its campaigns championing…

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News May 23, 2024

The rise of sonic design: how sound is key to brand success

By John Taite McDonald’s, Old Spice and Corona prove the best branding is multi-sensory. Multi-sensory branding is on the rise because of one simple human…

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News May 23, 2024

How to say something compelling in a world of headline-readers

By Jamie Bailey,  Ever shared an article on social media after reading only its headline? Jamie Bailey of Ledger Bennett explains that slowing down can…

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News May 22, 2024

Why social commerce is transforming online retail

Sourced from RETAILDIVE Social commerce is where social media and e-commerce intertwine. Consumers scroll social media platforms like TikTok and Instagram for entertainment and…

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News May 22, 2024

14 Marketing Mistakes Startups Often Make (And How To Fix Them)

Sourced from Forbes For many new entrepreneurs, one of the most exciting stages of starting a business is getting the word out to potential…

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