BY DMITRII KHASANOV. Achieving cross-platform harmony requires strategic goal-setting, customized content optimization, and a mix of paid and organic efforts. Investing in digital marketing is no longer…
By Jasmine Sheena. Billion Dollar Boy, Gut, and Mischief are focused on ensuring that work powered by the tech retains a human touch. It’s…
By Anton Lipkanou. For too long, marketers have clung to the marketing funnel, blissfully unaware (or, in some cases, willfully ignorant) of the reality…
By Andrew Hutchinson. Meta has announced a heap of new ad updates, primarily focused on retailers and those using its automated Advantage+ campaigns. And there…
By KIT EATON. AI supplants conventional search engines, their loss of market share will change the digital ad landscape, says research firm Gartner. A new…
BY ASHLEY HUBKA. Social media platforms are great tools for “listening” to ongoing conversations to understand what is important in your community. As we move…