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News May 15, 2024

Instagram is copying TikTok, and the strategy is working

By Christianna Silva Between a behemoth copycat and a looming ban, TikTok is being attacked on all fronts. When Instagram releases a new feature that…

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News May 14, 2024

The marketer’s moment: an essential guide to advertising measurement in 2024

By Jenni Baker, In the rapidly evolving advertising landscape, marketers who act now will be the ones to unlock growth. To help you get started,…

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News May 14, 2024

What TikTok’s new Shopify integration means for sellers

By Stephanie Lennox. Want to leverage the power of TikTok to skyrocket your sales? Look no further: selling just got easier with Shopify’s new…

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News May 13, 2024

Navigating the Art of Funnel Building: Essential Strategies for Marketers

By Kanishka Kumawat. Maximizing Your Marketing Impact: A Guide to Masterful Funnel Development Back in college, I majored in advertising. In the advertising classes,…

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News May 13, 2024

The Digital Driver: Rukhsar Kazi, Founder and CEO, Our Quotient

Sourced from Entrepreneur India A key milestone of hers is when they built Our Quotient’s first workspace and created their own social media calendar,…

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News May 10, 2024

Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion

By Gabriela Barkho. For years, startup brands have used out-of-home advertising campaigns in major cities to get people talking about them. From Thinx’s provocative subway ads to…

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