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News April 10, 2024

Engaging the New Generation: Effective Direct Mail Campaigns Targeting Young Audiences

By RICK ELMORE Direct mail fundraising can resonate with millennials and Generation Z, but a refined approach to direct mail campaigns is in order.…

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News April 9, 2024

3 Ways to Personalize Your Marketing for Higher Engagement

BY JOY GENDUSA  Use these three key tips to successfully incorporate personalization into your marketing. In the early 2000s, Starbucks made writing customers’ names on…

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News April 9, 2024

How to prepare for the death of cookies and privacy reforms of 2024

By SEBASTIAN DIAZ Privacy is poised to be a big topic in 2024, with multiple ramifications on the digital advertising front. Sebastian Diaz, iAB…

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News April 8, 2024

A Well-Designed Brand Guidelines Presentation Template

By Dirk Petzold Unveiling the artistry: BrandPacks’ Adobe InDesign brand guidelines presentation template is something else. A brand’s identity is its compass, guiding it…

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News April 8, 2024

With ad spend up, here’s how agencies are preparing for growth

By Branwell Johnson  Gather intel, raise profile, and target carefully: those are Branwell Johnson’s ‘three commandments’ for agencies looking to leverage positive ad spend outlook…

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News April 5, 2024

Let’s not make the same mistakes with AI that we made with social media

By Nathan E. Sanders archive page& Bruce Schneier Social media’s unregulated evolution over the past decade holds a lot of lessons that apply directly to AI…

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