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News May 7, 2024

Over half of Americans are worried about job security and how AI will impact their future employment

BY MICHAEL GROTHAUS. People who work in IT, software development, and advertising appear to be the most anxious. Mass layoffs in the tech industry have…

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News May 3, 2024

Are we losing the art of marketing relevancy?

By Mike Wickham As the sands shift around digital marketing, says Mike Wickham of Impression, it might be time to reconsider how we target customers…

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News May 3, 2024

36-year-old’s ‘aha moment’ helped launch the creator economy—and turned her blog into a $2 billion company

By Tom Huddleston Jr. This story is part of CNBC Make It’s The Moment series, where highly successful people reveal the critical moment that changed the…

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News May 2, 2024

From Novice to Influencer: Secrets of Successful Social Media Content

Sourced from jeffbullas.com Social media content has become the lifeblood of online marketing and personal branding, serving as a crucial bridge between brands and…

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News May 2, 2024

Google’s Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss

By Trishla Ostwal Search Generative Experience could upend over 60% of publishers’ total organic traffic Google launched its artificial intelligence-powered search engine, Search Generative Experience, in…

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News May 1, 2024

Watch Now: “Ad Intelligence” a view of 2023 and a first look at 2024 Trends

Sourced from Association of Advertisers in Ireland We were delighted to have Garry Blair from Nielsen join us on Tuesday April 26th for our Toolkit…

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