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News February 28, 2024

Giving a name to AI: cautionary tales and advice for brands

By Webb Wright  If you’re considering launching a new AI-centered brand or product, you may want to go beyond simply adding ‘AI’ to the end…

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News February 28, 2024

How experiential marketers can build community in 3 cultures

By Michelle Collins Experiential marketers’ value proposition cannot solely be about managing influence; they need to make the case for a brand’s vested interest and…

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News February 27, 2024

Hilton Hotels Suggests Another Way to Buy Brand Loyalty: Roblox Rewards

BY SYDNEY SLADOVNIK The hospitality business is the latest company to use the video game platform as a brand-building tool. The best place to meet your…

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News February 27, 2024

Your Website: Your Cornerstone to Online Success

By Dirk Petzold When it comes to digital marketing, a strong online presence is no longer a luxury but a necessity. Whether you’re a…

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News February 26, 2024

Unleashing Your Inner Creative: A Guide to Sparking Inspiration and Elevating Your Work

By Dirk Petzold In creativity, where ideas and imagination dance in a constant symphony, staying inspired can be a challenge. As creative professionals, we’re…

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News February 26, 2024

How Dropbox Replay is helping designers future-proof their practice

By Tom May Cloud-based review tool Dropbox Replay is a serious time-saver, and fits perfectly into the way creative work is evolving. We explain why…

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