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News January 26, 2024

Why we’re marketing: We’re trying to sell something

BY TIM RINGEL You can’t go a step in the advertising and marketing world these days without running into someone’s hot new application of…

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News January 25, 2024

E-commerce wasn’t working until livestreaming came along

By Sedge Beswick  Without sounding too ‘Been there, done that’ – when it comes to live stream events – we were early adopters at Asos.…

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News January 25, 2024

9+ Ideas for Your Next LinkedIn Carousel (+Examples)

By Tamilore Oladipo In this article, get ideas for your next LinkedIn carousel from different creators plus best practices to make this engaging format…

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News January 24, 2024

In Just 3 Words, Kevin O’Leary Explained the Real Reason Advertisers Are Leaving X (Twitter). It’s Not What You Think

BY JUSTIN BARISO The ‘Shark Tank’ investor and serial entrepreneur says he stopped advertising on X months ago. The writing was on the wall. X,…

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News January 24, 2024

Are brand mascots still relevant in 2024?

By Adam England 4 reasons why mascots are still alive and kicking, and 2 drawbacks to using a mascot in your brand. Over the years,…

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News January 23, 2024

Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient

BY IRINA PROSKURINA  The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success. Should…

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