By Christian J. Ward The future is AI-driven, trust-centric dialogue between brands and consumers The generative AI race is well underway, and we’re already seeing applications in…
By Ali Donaldson Companies pivoted away from weird names in 2023, but some made questionable decisions to walk away from established branding built up…
By Natalie Fear. And the logo is deliciously retro. McDonald’s has been sneakily building a brand new spin-off restaurant with an out-of-this-world theme. The new…
By Simon Harwood Brand fame is still achievable in a new communications era This year marked a definitive turn in the U.S. media narrative,…
By Walker Smith The results here come from a 2016 Kantar Knowledge Point report about five situations in which Kantar data show bad advertising…
By Alex Quin While discounts and promotions can provide a temporary boost in sales, their long-term sustainability is questionable. Not only do they decrease…