By Ian Krietzberg As concerns over data privacy abound, Vero is doing social media a little differently Unlike Threads, Vero has been focused on…
By Jonathan Durante Imagine you’re standing at the edge of a bustling marketplace where billions of potential customers are shopping. In this digital age,…
By Catherine Salfino There are 8 billion people in this world. And of them, 60 percent, or 4.88 billion, are active social media users.…
By Scott Everett The 30- or 60-second TV spot – the ‘hero ad’ – has long been the prestige centre of ad campaigns. Is…
By James Greig The budget airline’s social media represents a bold new era of advertising in which the customer, far from being always right,…
By Mike White As new event paradigms dawn, event sponsorship is dying, says Lively’s Mike White. Promoters and brands clinging to the traditional sponsor…