By Catherine Salfino There are 8 billion people in this world. And of them, 60 percent, or 4.88 billion, are active social media users.…
By Scott Everett The 30- or 60-second TV spot – the ‘hero ad’ – has long been the prestige centre of ad campaigns. Is…
By James Greig The budget airline’s social media represents a bold new era of advertising in which the customer, far from being always right,…
By Mike White As new event paradigms dawn, event sponsorship is dying, says Lively’s Mike White. Promoters and brands clinging to the traditional sponsor…
By Jennifer Torres Musk’s revamped X network ushers in X Pro, formerly known as TweetDeck, behind its verified Twitter Blue tier. The Gist Transforming…
By Jessica Wong Social media branding blends platforms’ expansive reach with the potent influence of finely crafted brand messages. This dynamic duo becomes the…