By Nick Hobson Three principles of Apple’s branding and positioning in the market. n the fast-paced world of technology, where innovation is constant, one…
By Esther Choy Networking has been described as “getting to rub elbows with people who like to geek out about the same things you…
By Stephen Lepitak Spending is forecast to reach $727.9 billion in 2023, and increase 4.7% next year Advertising spend is expected to grow globally…
By Aisha Counts, Tom Maloney and Bloomberg Twitter is now worth just one-third of what Elon Musk paid for the social-media platform, according to…
By Chris Sutcliffe At the Google Marketing Live event, the search giant announced further plans for its AI tools, promising that it will ‘continue…
By Mike White A few years ago, you couldn’t go three sentences at an advertising conference without hearing the word “omnichannel.” The notion of…