By Nate Lorenzen Meta, the digital advertising giant with billions of users, continually adapts its algorithms to remain competitive. As a performance marketer in…
By Ajay Sharma According to recent reports, a leaked marketing clip has provided a sneak peek into Instagram’s rumoured text-based app that could compete…
By Jess Weatherbed The longer commercials will appear in place of two consecutive 15-second ads. The company will also show ads when you pause…
By Sean Allen Customers are the lifeblood of your business. You don’t want to cheap out when it comes to customer retention. “Whoever can…
By Sam Anderson Era-defining publishers (first Buzzfeed, then Vice) on the rocks; social giants sweating over TikTok; rapid cultural changes. The 00s version of…
By S Shanthi According to a report by TAM Media Research’s AdEx India, 27% of the overall ad volume share on TV were celebrity…