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News April 20, 2023

It has never been more important for marketers to be clear about what they believe in

By Adam Holloway Adam Holloway of Emperor reminds marketers that one of the most important things in creating impactful work is knowing what your…

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News April 20, 2023

How to Use the 5 Senses — Plus a Secret 6th One — to Catapult Your Brand Experience

By Pete Lankarge When it comes to “brand experience,” harnessing the power of the five senses in your brand strategy will completely change how…

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News April 20, 2023

These marketing tricks have kept Barbie’s brand alive for over 60 years

By Sameer Hosany A branding expert explains how the controversial doll has gone from teenage reject to movie star. Rejected by the toy industry…

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News April 19, 2023

What YouTube hustle gurus are really selling you

By Rebecca Jennings YouTube and TikTok are plagued with 20-something “passive income” bros who want your attention — and your money. Sebastian Ghiorghiu hates…

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News April 19, 2023

News publishers lament the role of verification firms in the programmatic market

By Kayleigh Barber Media buyers keep insisting that the role of third-party verification firms are critical when assessing everything from brand safety to viewability…

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News April 19, 2023

The best free website builders in 2023

By Ritoban Mukherjee Create a website quickly and easily with the best free website builders. Welcome to our guide to the best free website…

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