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News July 24, 2023

How to allocate your start-up’s advertising budget effectively

By Guru Sakthi Unlock the secrets to optimising your ad spend and driving business growth Starting a new business can be an exciting journey,…

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News July 24, 2023

Your PR Is Doomed Without a Consistent Digital Strategy. Here’s Why.

By Evgeniya Zaslavskaya Here’s why launching a digital PR campaign won’t make sense until you’ve established a solid and consistent digital strategy. As a…

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News July 21, 2023

What on Earth is Nike doing with its wild new branding?

By Joseph Foley People just don’t get it ‘Just Do it’ is one of the best-known brand taglines around. It’s been serving Nike since 1988,…

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News July 21, 2023

Instagram Will Now Allow Users to Download Publicly Posted Reels Content

By Andrew Hutchinson After testing it out over the past few months, Instagram’s now rolling out the option to download publicly posted Reels to…

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News July 21, 2023

Advertising watchdog bans Hyundai and Toyota electric car ads

By Mark Sweney Campaigns made misleading claims about charging times and rapid-charging points in UK and Ireland, ASA says The UK advertising watchdog has…

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News July 20, 2023

Is the Barbie movie a bold step to reinvent and fix past wrongs or a clever ploy to tap a new market?

By Lauren Gurrieri After a months-long marketing blitz, the much-hyped Barbie movie is released this week. From a Malibu Barbie dreamhouse listed on AirBnB, an AI…

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