By Jessica Wong Artificial intelligence technology is changing how marketers reach and engage customers. From programmatic advertising to data analysis, AI can help marketers…
By Nick Hobson How brands say sorry to save face Humans are social creatures. We jump aboard moral bandwagons. This is especially true in…
By Damien Wilde YouTube is to ease the rules surrounding the use of profanity in videos after introducing new stipulations in late 2022. More…
By Jason Vaught The move isn’t without risks, but CPG companies can mitigate them Direct-to-consumer brands are rethinking their channel strategy, specifically a return…
By Anjana Susarla Social media services have generally been free of charge for users, but now, with ad revenues slowing down, social media companies…