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News September 26, 2023

Do ads have to be real? Marketing execs weigh in on viral tricks and fakes

By Sam Anderson  First Maybelline’s ‘fake’ giant mascara wand, then Orange’s World Cup AI fake-out. Not-quite-real ads are here, and deepfakes aren’t far behind.…

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News September 25, 2023

The Ongoing Evolution of the SEO Industry

By DEANNA RITCHIE Keeping up with Google’s algorithm updates is tough. The algorithm updates tell you the SEO tactics that worked a few years…

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News September 25, 2023

People-based marketing: What is it and why is it crucial to open web publishers’ success?

By Luke Fenney People-based marketing is a term that we hear regularly, but is often misunderstood. It’s a highly effective media buying strategy that…

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News September 25, 2023

How to Transform Your Business through Social Media Branding in 2023

By Jessica Wong Social media branding blends platforms’ expansive reach with the potent influence of finely crafted brand messages. This dynamic duo becomes the…

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News September 22, 2023

How to Find the Best Affiliates for Your Program?

By Vlad Orlov In today’s digital landscape, affiliate marketing has emerged as a powerful tool for businesses to expand their online presence and drive…

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News September 22, 2023

After a rough few years, out-of-home advertising is back

By Alyssa Meyers The sector has fully recovered in the US and is expected to recover worldwide this year, one report says. As summer…

Read More
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