By Aisha Counts, Tom Maloney and Bloomberg Twitter is now worth just one-third of what Elon Musk paid for the social-media platform, according to…
By Chris Sutcliffe At the Google Marketing Live event, the search giant announced further plans for its AI tools, promising that it will ‘continue…
By Mike White A few years ago, you couldn’t go three sentences at an advertising conference without hearing the word “omnichannel.” The notion of…
By Rusty Shelton Branding means creating an image in the minds of your audience. Few phrases generate grimaces from professionals at the same rate…
By Eugene Varricchio We hear a lot about influencers in marketing circles today. It’s a relatively new term, but the concept is not a…
By Andy Wolber Everything you need to know to get started with Bard, Google’s experimental conversational AI chatbot. Bard is Google’s artificial intelligence chatbot…