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News March 21, 2023

‘Women’s history is women’s right’

Sourced from Medium A tribute to overlooked innovators, good troublemakers, and remarkable women of the past, present, and future “Women’s history is women’s right,”…

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News March 21, 2023

AI’s threat to Google is more about advertising income than being the number one search engine

By Andy Tattersall Google’s ad revenue accounts for 80% of its income. Its biggest challenge yet might come from Microsoft’s Bing, currently the third…

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News March 21, 2023

Why Brands Failed to Deliver on Welcome Emails

By Chad S. White Here’s what happened after I signed up for over 100 promotional emails. There were some surprises. The Gist Forget something? Testing…

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News March 20, 2023

How WhatsApp, JioMart-type chatbots are the new rage in e-commerce

By Abhik Sen Bots that chat with you and help you buy stuff are the new rage in e-commerce For those of us who…

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News March 20, 2023

How to Make the Most of Your Public Relations

By Jessica Wong By combining PR with branding, content creation, advertising campaigns and social media outreach, companies can generate marketing results and boost their…

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News March 20, 2023

Content to commerce: how D2C brands can wean themselves off Amazon

By Ken Leaver The content-to-commerce strategy for ecommerce businesses is a relatively recent model, but I see it shaking up the industry in a…

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