By Kazuki Ohta Bye-bye cookies, hello customer-centricity… This is the year it all happens, writes Treasure Data’s Kazuki Ohta. The ad business is approaching…
By Sam Anderson Some brands have had recent success by narrowing their audience pool: one-day-a-week dating app Thursday, or no-January-sign-ups gym Equinox. Should more…
By Nick Hobson You can start right away. In case you’ve missed the buzz, OpenAI just publicly launched its latest language generation robot, ChatGPT.…
By Hayley Folk Sometimes, you need to write, but you don’t have the time or energy to do it for yourself. But that’s okay.…
By Rebecca Deczynski On-platform checkout has reduced friction for online shoppers, but you’ll still have to strategize wisely to turn surfers into purchasers. If…
By Teena Jose The global pandemic caused a paradigm shift in the businesses conducted across all industries, this led to a majority of brick-and-mortar…