By Rick Evans These days, agencies act more like orchestrators of tech and creator access A decade ago, I fought tooth and nail to gain…
Sourced from The Drum A massive disconnect exists between media spends and media consumption. The disconnect between ad spend and consumption reality has multiple…
By Davide Demarchi for CreatorDB If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers,…
By Kristian Monroe It’s an unexpected place to spot a recession indicator — from videos reviewing the latest in skin care to picturesque posts…
By Lester Mapp What’s making your favourite social videos go viral? The answer might surprise you. Talking babies, but! Make it a podcast. That’s the…
By Solomon Thimothy There is power in community, and brands are learning how to harness it through their audiences’ voices Key Takeaways Why “smaller” influencers…