Sourced from Marina Times Before understanding how building brand equity can increase your sales, let us first understand what exactly is brand equity and…
By Lauren Griewski Web3 could revolutionize the relationship between brands and their customers. Here’s an introduction to what marketers need to know. When the…
By Jodi Amendola To gain recognition in the marketplace, companies execute integrated marketing campaigns across PESO (paid, earned, social and owned) media channels. In…
By Xintian Tina Wang, TikTok is expected to beat YouTube in average user time consumption this year. As more people bookmark TikTok, the short video app…
By Alexandra Bower Bridging the gap between fandom and ownership Are you curious about what Web3 is and what it encompasses in its early…
By Chris Grosso As we come out of the pandemic, digitally native brands should recognize that the next front in the battle for customer…