By Samuel Scott Columnist Samuel Scott wanted to understand the true value of NFTs for marketers. So how better to get to the bottom…
By Christine Hall We’ve all seen a product on social media that looks interesting, so you click the “shop now” button and are taken…
By Serenity Gibbons In today’s world, it’s not enough to just have great products. To stand out, businesses need to find ways to impress…
By Janet Balis As we begin 2022, we face the third year in which the pandemic is transforming our business reality. The acceleration of…
By Sarah Mahoney Ecommerce is still gaining. Yet there’s evidence that people are tiring of it, too, with foot traffic rising at brick-and-mortar stores.…
By Kimeko McCoy The days of the one-size-fits all social media approach are seemingly over. Advertisers say the way people use social media is…