By Mark Choueke Referral marketing is often an overlooked strategy. However, Mark Choueke, marketing director at Mention Me, explains why it can be an…
By Jeff Cheatham People are wondering whether pay-per-click advertising is dying out. In the marketing spend budgets of most franchisors, PPC – “pay-per-click” –…
By Kate O’Flaherty The tech giant has many ways of gathering information about its users’ activity – from Prime to Alexa. But how much…
By Mark Stephens With technology getting smart, we as small business owners cannot afford to be otherwise. Here are a few website mistakes to…
By Matt Burgess Cookies are on the way out—but not enough is being done about browser fingerprinting. So what is it? Creepy cookies that…