By Katie Jewett Consumers today aren’t just consuming content—they’re scrutinizing it. In an era where personalization is expected and values matter more than ever,…
By Paul McNally The nation of Romania has asked for Google and Meta to step in to banish black market advertising. Romanian National Gambling…
By John Readman How we track, measure and attribute the success of marketing activity puts many marketers in a cold sweat—whether we’re talking about…
By Audrey Wan TikTok’s brief shutdown in January pushed users to RedNote and other Chinese social media platforms, exposing them to brands like Florasis and…
BY Eve Upton-Clark Younger social media users may care more about follower counts than authenticity, a new survey says. What does it mean for real-life…