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Uncategorized June 27, 2025

Ready your inbox: The brands are coming to Substack

By Sara Friedman That tech bro with the inspirational quotes, your old English lit professor, and that girl from your hometown trying to make…

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Uncategorized June 26, 2025

Brands must create desire beyond the transaction for omnichannel success

By Anna King Brand-building today demands an ever-evolving consumer-first mindset, says Anna King of M+C Saatchi Consulting. It’s more important than ever to keep your…

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Uncategorized June 26, 2025

GroupM becomes WPP Media as holding company prepares for future

By Aaron Baar The rebranding, first reported last month, is expected to impact about 40% to 45% of the media company’s 40,000-strong workforce. Dive Brief: WPP is rebranding…

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Uncategorized June 25, 2025

5 Reasons Why Every Freelancer Should Use LinkedIn

By Chelsea Tobin LinkedIn usage and engagement are heating up, and for good reason. It can be a goldmine for finding new freelance clients, building…

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Uncategorized June 25, 2025

Instagram’s New Suggested Fixes Feature Identifies Opportunities to Improve The Performance of Reels

By Lindsey Gamble Instagram has a new Suggested Fixes feature. When users publish a Reel, they may see a lightbulb icon at the top right of…

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Uncategorized June 24, 2025

Turn data into dollars

By Elizabeth Buchanan We have officially arrived in the era where e-commerce brands that prioritize smart, value-aligned engagement over mass media spend are owning…

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