By Chris Panteli The age of ‘influencing’ is here and cemented itself as a social normality within society. If somethings is not endorsed by the…
By Max Kalehoff U.S. digital ad spending surpassed TV advertising several years ago. However, many of today’s brands still haven’t rebalanced their advertising strategies when it comes…
By Sean Keach IF you’ve ever panicked that an app might be watching through your iPhone’s camera, Apple has got you covered. The latest…
By Nicole Perrin Addressable advertising relies on being able to identify users to serve them the right message at the right time. But the…
By Daniel Heer Founder & CEO of Zeotap, a customer intelligence platform that helps brands better understand their customers and predict behaviours. There is no…
By Ashley Deibert The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in…