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News October 29, 2020

I-SPY Watch out for this green dot on your iPhone – it means someone is watching

By Sean Keach IF you’ve ever panicked that an app might be watching through your iPhone’s camera, Apple has got you covered. The latest…

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News October 28, 2020

The Problem of Consumer Consent in Marketing

By Nicole Perrin Addressable advertising relies on being able to identify users to serve them the right message at the right time. But the…

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News October 28, 2020

Covid-19 Brought More Consumers Online — Are Brands Ready?

By Daniel Heer Founder & CEO of Zeotap, a customer intelligence platform that helps brands better understand their customers and predict behaviours. There is no…

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News October 28, 2020

Why advertisers are leaning into digital publishing strategies

By Ashley Deibert The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in…

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News October 27, 2020

4 Smart Ways to Get the Most Out of Your Social Media Ad Budget

By Zeke Cohen By focusing on your quality score, using videos as sponsored posts, creating your own graphics, and speaking the language of your…

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News October 27, 2020

Exploratory Data Analysis – The Go-To Technique to Explore Your Data!

Sourced from Analytics Vidhya This article was published as a part of the Data Science Blogathon. Introduction Exploratory Data Analysis(EDA) is one of the most…

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