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News November 3, 2020

Digital Marketing Tactics All Businesses Should Use

By Zohaib Hassan Patoli If you’re a business owner, people have probably been talking to you about digital marketing for ages — whether it’s…

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News November 3, 2020

How to Grow Your Email List

By Kiely Kuligowski A quality email list is a vital part of email marketing and can determine the success of your campaign. Here’s how…

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News November 3, 2020

Adobe puts artificial intelligence tools into its marketing software

Reporting by Stephen Nellis in San Francisco; Editing by Marguerita Choy (Reuters) – Adobe Inc ADBE.O said on Monday that it has put a new set…

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News November 2, 2020

The Structure of Persuasive Copy

By Brian Clark We’re aware each element of copy is designed to get the first sentence read, and from there keep the reader engaged step…

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News November 2, 2020

Email Marketers, Focus on the Pre-Send Experience

By ANDREW KORDEK Over the last two decades, email marketing and its optimization have been written, talked and argued about—from the tactics of acquiring…

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News November 2, 2020

Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance Tightens

By Laurie Sullivan With the state of third-party cookies and identifiers in flux, as well as increasing regulations around consumer privacy, Customer Data Platforms…

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