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News October 13, 2020

Pick a Point of View That Boosts B2B Conversions

By RACHEL FOSTER. To hit your conversion targets, you need content that motivates your audience to act. A strategic point of view will help you…

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News October 13, 2020

Is Your Leadership Pipeline Ready? Don’t Guess — Test

By Takiyah Gross-Foote It’s succession planning time again, and your organization is likely faced with identifying and planning the development of employees who will…

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News October 13, 2020

Sticky Widgets lets you put a virtual Post-It on your iPhone home screen

By Ben Lovejoy When iOS 14 launched, it was somewhat lacking in the widget department. Since then, we’ve seen a wide range of third-party apps offering…

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News October 12, 2020

I Took Over an Entire Convention With The Smallest Booth — Here’s How

By Stu Sjouwerman Trade shows offer an unmatched opportunity for connecting with potential customers; this strategy can help you make the most of them.…

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News October 12, 2020

The Changing Tide Of Influencer Marketing In 2020

By Goldie Chan. How has influencer marketing radically changed in 2020? In my continuing series of “State of Marketing 2020,” I run interviews on…

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News October 12, 2020

Don’t Be A Clutterbug: Personalized Emails Are More Welcome Than Batch-And-Blast

By Ray Schultz. Retailers are barraging inboxes with emails — and customers don’t like it, judging by The Cost of Annoying Customers With Email, an…

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