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News May 27, 2020

Building Your Personal Brand When The Coronavirus Has You WFH

By William Arruda Face time is valuable when you’re building your personal brand. Running into people at the company café or water cooler, popping…

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News May 26, 2020

Love in the time of coronavirus: dating apps buck the downward ad spend trend

By Imogen Watson People around the world are craving human connection in lockdown, leading dating apps to experience a boost that proves romance isn’t…

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News May 26, 2020

Facebook rolls out whitelists and better live stream controls in brand safety tweak

By Imogen Watson Facebook is retooling its brand safety features, rolling out whitelists that better allow brands to control the content their ads are…

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News May 25, 2020

Barry Diller: Expedia normally spends $5 billion on ads but probably ‘won’t spend $1 billion’ this year

By Megan Graham Expedia Group chairman Barry Diller said the company will slash ad spending this year, joining a chorus of advertisers that are…

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News May 25, 2020

Attention Is An Asset

By Tony Pec The largest brands in the world all have one thing in common: attention. More specifically, the attention of the masses. Attention…

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News May 25, 2020

Meredith is rolling out an expanded ad-effectiveness guarantee for marketers. Here’s how it works

By Simon Dumenco. The magazine publisher’s partnership with MRI-Simmons builds on the Meredith Sales Guarantee to track business outcomes Meredith Corporation, the multimedia conglomerate…

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