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News April 29, 2020

Cadbury Melts Away Traditional Logo & Dairy Milk Branding With Major Redesign

By Mikelle Leow. Cadbury is making a chock full of changes to its branding, marking its biggest logo revamp in at least 50 years.…

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News April 29, 2020

The Beginner’s Guide to Performing a Brand Audit

By Nicholas Morpus The world today moves at a breakneck pace, so what worked for your brand one day might not work the next.…

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News April 28, 2020

Confessions of an Automotive Chauvinist: A Look Back at Brand Loyalty

By Frank Markus My journey from GM to Ford to Chrysler and back again. As a young car guy, I was raised an automotive…

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News April 28, 2020

Email Marketing Strategies To Strengthen Your Internal Communications

By Christina Crawley. More than ever, teams need to be able to rely on digital tools and strategies to work together. As remote and…

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News April 28, 2020

The head of marketing for a UK urban-gardening startup explains how strong brand recognition helps him grow his team

By Dominick Reuter A startup’s brand can be one of the most valuable assets for growing its team. “People want to work for a…

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News April 27, 2020

Content-Link Alignment Drives Long-Term Engagement

By Matt Esaena One of the largest national home warranty providers encountered a conundrum: how could they keep their audience interested and engaged between…

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