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News April 6, 2020

‘More Money Than Drugs:’ A Deep Dive Into Ad Fraud

By John Koetsier . The average individual ad fraudster makes $5-20 million dollars a year. The average ad fraud corporation pulls “many multiples of…

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News April 3, 2020

Stephan Loerke, Tamara Rogers, Nigel Vaz and more on the next digital disruptions

By The Drum Reporters From The Trade Desk to Condé Nast and Puma to PepsiCo, we ask some of the world’s best digital marketers…

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News April 3, 2020

How to Improve Your Data Science Skills while Working from Home

By Siddhesh Jadhav This article will serve as a guide to improving your Data Science skills while working from home. You can use it…

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News April 3, 2020

What is Digital Marketing and Why is it Important for Startups

By John Boitnott Digital marketing is a series of tools that most modern businesses use to bring customers to their products and services. It…

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News April 2, 2020

Concluding the Brand Management Maturity Model: Measuring Impact

By Jake Athey “Results are what you expect, and consequences are what you get.” This adage certainly rings true for brand strategy. Without data-driven…

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News April 2, 2020

Fusing Creativity, Data To Create More Effective, Consumable Content

By Ahnalise Draper With the average person thumbing through 300 feet of content every day on their social feeds, and YouTube uploads over a…

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