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News April 1, 2020

Making Customer Engagement The Common Scorecard For Growth

By Stephen Diorio Using big data and analytics to create better incentives for sales, marketing and service teams Steve Lucas, the new CEO of…

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News March 31, 2020

10 Breakthrough Technologies 2020

Sourced from MIT Technology Review Here is our annual list of technological advances that we believe will make a real difference in solving important…

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News March 31, 2020

Advertising budgets could take a $3B hit over coronavirus

By Keith J. Kelly The coronavirus pandemic could slash as much as $3 billion from advertising and marketing budgets in 2020, according to a…

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News March 31, 2020

Maybe publisher cooperation is a path forward for news, but it shouldn’t be at the expense of public media

By Joshua Benton In Norway and Sweden, a survey finds some people won’t pay for online news because the news from their free public…

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News March 30, 2020

Greta Thunberg is schooling us all, says M&C Saatchi CCO Ben Golik

By Danielle Gibson M&C Saatchi’s chief creative officer, Ben Golik says that great ideas are those that travel and that one word says it…

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News March 30, 2020

Get to Know Your Employees: The Lowdown on People Analytics

By Karen McCandless Knowing as much about your employees as possible helps you create a better work environment and make informed decisions. Find out…

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