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News May 25, 2020

Attention Is An Asset

By Tony Pec The largest brands in the world all have one thing in common: attention. More specifically, the attention of the masses. Attention…

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News May 25, 2020

Meredith is rolling out an expanded ad-effectiveness guarantee for marketers. Here’s how it works

By Simon Dumenco. The magazine publisher’s partnership with MRI-Simmons builds on the Meredith Sales Guarantee to track business outcomes Meredith Corporation, the multimedia conglomerate…

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News May 22, 2020

Disruptive Technologies And Innovations In the Retail Sector

By Kapil Kohli. For a long time, conventional retail mistakenly treated technology as the opponent’s weapon while all along it should have been the…

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News May 22, 2020

How to create your first Tableau Software data visualization chart

By Mark Kaelin Data visualization can transform large amounts of business-generated raw data into useful and actionable information nuggets for decision makers. Many businesses…

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News May 22, 2020

How the truth became whatever makes you click

By Rob Wijnberg Just like our education and healthcare systems, our information supply has been heavily commercialised in the past decades. Truth has become…

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News May 21, 2020

The rise of UGC and the race to reflect the ‘new normal’ in marketing

By Cat Davis The ‘new normal’ is a phrase that we are all currently being bombarded with from many sources as society starts to…

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