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News April 30, 2020

Secret Cinema pivots to Zoom experiences

By Jennifer Faull Secret Cinema’s plans for 2020 involved a much-anticipated show for Dirty Dancing, breaking the American market and bringing its first slate…

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News April 30, 2020

How Web Data Extraction is used in Business Intelligence

By fuyili. Business Intelligence is a process of transforming the data into information and turning information into actionable insights. However, a successful business intelligence…

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News April 29, 2020

Generational Marketing Myths from Boomers to Gen Z

By Brian Neese. For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers…

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News April 29, 2020

Cadbury Melts Away Traditional Logo & Dairy Milk Branding With Major Redesign

By Mikelle Leow. Cadbury is making a chock full of changes to its branding, marking its biggest logo revamp in at least 50 years.…

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News April 29, 2020

The Beginner’s Guide to Performing a Brand Audit

By Nicholas Morpus The world today moves at a breakneck pace, so what worked for your brand one day might not work the next.…

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News April 28, 2020

Confessions of an Automotive Chauvinist: A Look Back at Brand Loyalty

By Frank Markus My journey from GM to Ford to Chrysler and back again. As a young car guy, I was raised an automotive…

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