Sourced from AdExchanger. “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Maha Madain,…
By Maghan McDowell. Brands are advertising partnerships with startups like Klarna, Affirm and Afterpay to acquire customers. Key takeaways As customer acquisition costs climb…
By Jeff Beer. The biggest ads from the biggest brands in big TV moments used to be dominated by cars, candy, and beer. Now—like…
By Yanitsa Boyadzhieva. Facebook announced new tools and features for parents to control their childrens’ experiences in the Messenger Kids app, in an effort…
Sourced from Marketing Charts. There have been numerous discussions around outsourcing – and insourcing – including the agency vs. consultancy debate. But how much…
By Faisal Kalim. CNN recently reported that Finland is winning the war on fake news. It is doing so by training children in critical…