By Megan Graham Expedia Group chairman Barry Diller said the company will slash ad spending this year, joining a chorus of advertisers that are…
By Tony Pec The largest brands in the world all have one thing in common: attention. More specifically, the attention of the masses. Attention…
By Simon Dumenco. The magazine publisher’s partnership with MRI-Simmons builds on the Meredith Sales Guarantee to track business outcomes Meredith Corporation, the multimedia conglomerate…
By Kapil Kohli. For a long time, conventional retail mistakenly treated technology as the opponent’s weapon while all along it should have been the…
By Mark Kaelin Data visualization can transform large amounts of business-generated raw data into useful and actionable information nuggets for decision makers. Many businesses…
By Rob Wijnberg Just like our education and healthcare systems, our information supply has been heavily commercialised in the past decades. Truth has become…